Sold at: Amazon, Target and the Ramsey Solutions Store.
Led the full design and layout of the 2026 Ramsey Goal Planner within an established brand framework, shaping the visual direction and overall user experience. Led and conducted customer interviews to gather insights that informed structural refinements and feature enhancements.
Partnered cross-functionally with marketers and external vendors to execute product materials and ensure production quality. In addition to the product design, developed cohesive marketing assets including launch emails, paid social ads, The Ramsey Show lower thirds, and show slates to support a unified, multi-channel rollout.
