Ramsey Goal Planner (2026 & 2027)
Designed and art directed the Ramsey Goal Planner from concept to launch, owning the complete editorial design and layout of the 200+ page planner while evolving the product within the established Ramsey brand. Led customer interviews to uncover user insights that informed new features, content organization, and overall user experience improvements. Partnered closely with manufacturing vendors to source materials, review samples, proof production files, and ensure the final product met quality and brand standards. For the 2027 edition, created original hand-painted artwork that was digitally refined and integrated into the planner cover design.
Directed and coordinated the product photoshoots, partnering with photographers and vendors to execute the creative vision, and served as the on-camera model for all product photography used across marketing channels.
Led the creative launch strategy by designing a cohesive suite of marketing assets, including a landing page, product store images, email campaigns, paid social advertisements, motion graphics, show slates, and lower thirds for The Ramsey Show. Collaborated cross-functionally with product, marketing, content, and external production vendors to deliver a consistent, multi-channel customer experience from product development through launch.
Available at: Amazon, Target, Walmart and the Ramsey Solutions Store.
The 2027 Ramsey Goal Planner
Show Slates and Lower Thirds for The Ramsey Show
Paid Social Advertisements
Emails
Staff Meeting Announcement
The 2026 Ramsey Goal Planner
Emails and Paid Advertisements
Show Slates and Lower Thirds for The Ramsey Show
